Ultimate Provence, the Estate

Where contemporary design meets the soul of Provence.
Ultimate Provence (UP) is more than a winery — it’s a destination. A bold, modern expression of Provence where sleek architecture, preserved nature, and a vibrant art-of-living come together to create a truly unique experience.

​

A contempary take on Provence

UP breaks away from traditional codes.
The estate was conceived as a new-generation Provence property, blending minimalist architectural lines, a striking design identity, and the now-iconic ribbed bottle that has become a symbol of modern rosé.

Surrounded by wild, untouched landscapes, the estate is a modern, elegant, and energetic refuge — made for guests looking for authenticity but with a contemporary twist.

​

The Estate and its territory

Located in the AOP Côtes de Provence, the estate benefits from a remarkable terroir:

• Clay-sand soils that enhance aromatic precision

• Mediterranean influence for ideal freshness

• Optimal sunlight supporting elegant, expressive wines

• Sustainable farming practices that respect biodiversity

Each grape variety — Rolle for the white, Cinsault, Grenache, Syrah & Rolle for the rosé, and Syrah & Cabernet-Sauvignon for the red — expresses a different facet of this vibrant Provence landscape.

​

A signature wine style

Ultimate Provence embodies a distinctly modern wine profile:

• Rosé: vibrant, floral, citrus-driven with a spicy white pepper finish.

• White: elegant and fresh, marked by Menton lemon, florals, and subtle spice.

• Red: contemporary and generous, with red berry notes, structured body, and warm spices.

Each cuvée mirrors the UP philosophy: purity, freshness, precision, modernity.

​

A destination & a lifestyle

UP is not just a wine — it’s a place to live, taste, and experience.
The estate features a contemporary boutique hotel, a restaurant celebrating local produce, a design-forward tasting room, and expansive outdoor spaces shaped by art and nature.

A destination made for:

• culinary explorers,

• travelers seeking immersive experiences,

• design and architecture lovers,

• anyone who loves Provence… reimagined.

​

​The iconic UP bottle

The ribbed signature bottle — whether white, rosé, or red — perfectly embodies the estate’s vision:
bold design, timeless elegance, and the light of Provence captured in glass.